Open & Community-Driven

We build in the open

Sonar started as a conversation between founders frustrated by missed opportunities. We're sharing our entire journey — every insight, every stumble — and we'd love you to be part of it.

6+
Communities active
35K+
Revenue pros reached
$5
To try it yourself
Find us

Where we hang out

We're active in the communities where founders, sales leaders, and growth teams actually spend their time. No drive-by promos — just real conversations.

Build in Public

Our journey, unfiltered

We believe the best products are built with their community, not behind closed doors. Every week we share real numbers, real decisions, and the real reasoning behind them.

Follow along on Indie Hackers and Reddit — or just grab a coffee and read below.

Week 1Latest

The 97% problem — why we started building Sonar

Most BD teams see 3% of available opportunities. We're building to fix that.

Week 2

Pricing experiments: $5/day vs $99/month

Why we offer both, and what early conversations taught us about pricing.

Week 3

First users, first feedback, first surprises

What people actually wanted vs. what we thought they wanted.

More updates published weekly on Indie Hackers & r/SaaS

Community members get early access

We built Sonar for people like you — founders, sales leaders, and growth teams who refuse to leave opportunity to chance. Try it for $5 and see what you've been missing.

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